With the rapid development of the radio and TV industry and the implementation of INT (the integration of\ntelecommunications networks, cable TV networks and the Internet), the contents of programs and advertisements is\nshowing massive, live and interactive trends. In order to meet the security of radio and television, the broadcast of\ninformation have to be controlled and administered. In order to master the latest information of public opinion trends\nthrough radio and television network, it is necessary research the specific industry applications of broadcast program\nmonitoring. In this paper, the importance of broadcast monitoring in public opinion analysis is firstly analysed. The\nmonitoring radio and television programs broadcast system architecture is proposed combining with the practice,\nfocusing on the technical requirements and implementation process of program broadcast, advertisement broadcast\nand TV station broadcast monitoring. The more efficient information is generated through statistical analysis, which\nprovides data analysis for radio and television public opinion analysis.
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